We believe in the power of Hope
Hope Is My Homeboy is a brand dedicated to suicide prevention and mental health awareness. Our mission is to shine a light on societal issues surrounding these often taboo subjects, and to normalise the crucial conversations about our feelings.
We aim to create a unifying banner under which like-minded individuals can come together to form a supportive community committed to combating suicide.
Our approach includes designing purpose-driven apparel and collaborating with aligned brands, charities, sports teams, and businesses. We produce eye-catching and informative media, whether through our podcasts featuring impactful influencers or by capturing engaging footage at our special events.



Battle For The Bay Raffle Ticket
Get your chance to win amazing prizes while supporting Hope Is My Homeboy and Golden Bay Football Club, our mission to make a real impact in mental health awareness!
Every ticket you purchase goes directly towards funding initiatives that support young people, provide life-changing experiences, and create positive change in our communities.
Tickets $5 Each OR 3 for $10.
A huge thank you to all our incredible sponsors for making this possible – your support is helping us change lives:
The Wholemeal Cafe, Scott's Constructions, MD Outdoors, Golden Elm Rise, Miki D's Gym, Fulton Hogan, Hunting & Fishing Nelson, Carters Nelson, ITM Nelson, Manawa Energy, BWRM Nelson & Hope Is My Homeboy.
Join the fight, make a difference, and grab your Battle For The Bay raffle ticket today!

Learn More About Our Founders Vision?
Our vision at Hope Is My Homeboy is to build a world where mental health is openly supported, and no one feels they have to face their struggles alone. We believe in the power of empathy, authenticity, and community to break down stigma and bring hope to those navigating life’s challenges. Through thoughtfully designed products, meaningful events, and collaborative initiatives, we aim to inspire resilience, foster connection, and provide tools for healing. Our commitment is not just to raise awareness, but to actively create safe spaces that empower individuals to share their stories, find support, and believe in the possibility of brighter days ahead.
There is a sacred beauty in shared silence, a healing power in knowing that simply being here together is enough.
— Richard Wagamese
















Latest Stories
- by Rutu King-Hazel
The Nelson Leader: 8-Page Spotlight on Mental Health & Community Impact
- by Rutu King-Hazel
The Effective Not Famous Podcast Launch
- by Rutu King-Hazel
Battle for the Bay: Uniting Football and Mental Health in the South Island