We believe in the power of Hope
At Hope Is My Homeboy, we are dedicated to shining a light on the often taboo subjects of suicide and mental health.
Our goal is to create a unified banner under which everyone can come together to form a supportive network committed to combating suicide.
Our approach includes creating apparel with purpose, facilitating mental health workshops, public speaking, unique collaborations, running special events and capturing the journey as we do it through eye-catching media.

Our Founders Vision
My vision at Hope Is My Homeboy is to build a world where mental health is openly supported, and no one feels they have to face their struggles alone.
I believe in the power of Empathy, Authenticity, and Community to break down stigma and bring hope to those navigating life’s challenges.
Through thoughtfully designed products, meaningful events, and collaborative initiatives, I aim to inspire resilience, foster connection, and provide tools for healing.
My commitment is not just to raise awareness, but to actively create safe spaces that empower people to share their stories, find support, and believe in the possibility of brighter days ahead.
There is a sacred beauty in shared silence, a healing power in knowing that simply being here together is enough.
— Richard Wagamese
















Our Journal
- by Rutu King-Hazel
Where Hope Sits in the Chair (HIMH x She Fades)
There are places in our communities doing quiet, powerful wellbeing work, and the barbershop is one of them. Hope Is My Homeboy x She Fades honours the chair, the kōrero, and the care that shows up in everyday moments. Not loud, not performative. Just real. Because hope does not always shout. Sometimes it sits in the chair and listens.
- by Rutu King-Hazel
The Nelson Leader: Spotlight on Mental Health & Community Impact
- by Rutu King-Hazel
The Effective Not Famous Podcast Launch






