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Hope Is My Homeboy

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We believe in the power of Hope

Our Story

Hope Is My Homeboy is a brand dedicated to suicide prevention and mental health awareness. Our mission is to shine a light on societal issues surrounding these often taboo subjects, and to normalise the crucial conversations about our feelings.

We aim to create a unifying banner under which like-minded individuals can come together to form a supportive community committed to combating suicide.

Our approach includes designing purpose-driven apparel and collaborating with aligned brands, charities, sports teams, and businesses. We produce eye-catching and informative media, whether through our podcasts featuring impactful influencers or by capturing engaging footage at our special events.

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Learn More About Our Founders Vision?

Our vision at Hope Is My Homeboy is to build a world where mental health is openly supported, and no one feels they have to face their struggles alone. We believe in the power of empathy, authenticity, and community to break down stigma and bring hope to those navigating life’s challenges. Through thoughtfully designed products, meaningful events, and collaborative initiatives, we aim to inspire resilience, foster connection, and provide tools for healing. Our commitment is not just to raise awareness, but to actively create safe spaces that empower individuals to share their stories, find support, and believe in the possibility of brighter days ahead.

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There is a sacred beauty in shared silence, a healing power in knowing that simply being here together is enough.

— Richard Wagamese

Latest Stories

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The Effective Not Famous Podcast Launch
  • by Rutu King-Hazel

The Effective Not Famous Podcast Launch

We’re thrilled to share some exciting news—the upcoming launch of The Effective Not Famous Podcast. This project has been a long time in the making, and it’s finally coming together as a platform for amplifying voices that often go unheard.

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Battle for the Bay: Uniting Football and Mental Health in the South Island
  • by Rutu King-Hazel

Battle for the Bay: Uniting Football and Mental Health in the South Island

This year (2024), the Battle for the Bay tournament in Golden Bay wasn’t just about football. Organised by Phil Smith, former President of the Golden Bay Football Club, this full-day event brought 13 teams together for an inspiring cause: raising awareness for mental health. 

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Uniting for a Greater Cause: Mental Health and Football in Nelson
  • by Rutu King-Hazel

Uniting for a Greater Cause: Mental Health and Football in Nelson

In a tremendous show of support and unity, Hope Is My Homeboy has partnered with 13 football clubs across the Nelson region to prioritise mental health and well-being within the sports community. 

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