Suicide Prevention & Mental Health Awareness
Hope Is My Homeboy is a brand dedicated to suicide prevention and mental health awareness. Our mission is to shine a light on societal issues surrounding these often taboo subjects, and to normalise the crucial
conversations about our feelings.
We aim to create a unifying banner under which like-minded individuals can come together to form a supportive community committed to combating
suicide.
Our approach includes designing purpose-driven
apparel and collaborating with aligned brands,
charities, sports teams, and businesses. We produce eye-catching and informative media, whether through our podcasts featuring impactful influencers or by
capturing engaging footage at our special events.
To love fiercely, to forgive wholly, and to keep showing up—these are the quiet acts of revolution that transform hearts and heal souls.
— Rutu King-Stubbs | Founder of Hope Is My Homeboy
What Makes Us, Us
Our Core Values
Our core principles reflect our commitment to striving for excellence, fostering innovation and creativity, and promoting an environment of respect and inclusion both within our team and towards our valued customers. Click the (+) buttons below to read more.
Purpose-Driven
Everything we do is purpose-driven. We believe that support and awareness alone aren’t enough; actions must be intentional and impactful. Each product, event, or media piece we create has a clear purpose, whether it’s to raise funds, educate, or foster healing. This approach isn’t about selling a message—it’s about living it. By aligning every action with meaningful impact, we stay true to our mission, creating lasting change in the communities and individuals we serve.
Inspire Hope
At the core of Hope Is My Homeboy is hope itself. This value drives everything we do, from messages on a piece of clothing to interactions at events and stories shared on the podcast. Hope is the reason we exist: to remind everyone that, even in the darkest times, they are not alone and that there is always a path forward. We want to empower people to keep going, seek support, and believe in the possibility of healing. This value is the foundation of our mission, making Hope Is My Homeboy a beacon of hope for anyone struggling with mental health.
Community
Community is essential to us at Hope Is My Homeboy. This isn’t just about raising awareness; it’s about building a supportive, inclusive space where everyone feels seen, heard, and valued. We work to foster relationships that go beyond the individual, creating a network of people who support each other through the highs and lows. Through events, stories, and powerful products, we bring people together to combat the stigma surrounding mental health. In this space, we find common ground and remind each other that we’re never alone in our experiences.
Authenticity
We believe in championing authenticity in a world where mental health issues can often be minimised. We are committed to sharing real stories and genuine experiences that make these conversations relatable and accessible. Authenticity guides everything we create, from social media posts to podcast episodes and merchandise. We speak openly about the realities of mental health, fostering trust and encouraging others to do the same. By staying true to ourselves and transparent with our audience, we hope to inspire others to embrace their own truth.
Empathy
We place empathy at the heart of everything we do at Hope Is My Homeboy. We believe deeply in understanding and standing alongside people on their mental health journeys. Empathy here isn’t just a word; it’s our active choice to listen, offer meaningful support, and create safe spaces for honest, supportive conversations. Every product, event, and piece of media content is crafted with this compassion, breaking down barriers and showing that every story truly matters. Through empathy, we aim to connect beyond words, offering everyone who engages with the brand a genuine sense of belonging.
Collaboration
We recognise the power of partnership and actively seek out collaborations with individuals, brands, and organisations that share our vision. Working together, Hope Is My Homeboy can amplify its message and broaden the mental health conversation. Collaboration brings diverse perspectives into our work, making our approach more holistic and inclusive. By partnering with others, we extend our reach and help build a united movement to end mental health stigma and inspire hope.