We believe in the power of Hope
Hope Is My Homeboy is a brand dedicated to suicide prevention and mental health awareness. Our mission is to shine a light on societal issues surrounding these often taboo subjects, and to normalise the crucial conversations about our feelings.
We aim to create a unifying banner under which like-minded individuals can come together to form a supportive community committed to combating suicide.
Our approach includes designing purpose-driven apparel and collaborating with aligned brands, charities, sports teams, and businesses. We produce eye-catching and informative media, whether through our podcasts featuring impactful influencers or by capturing engaging footage at our special events.
YAE Boxed Hood | Unisex
This one’s built different. Boxy, slightly cropped, and heavy in all the right ways. Designed to move with you, whether you’re laid back or showing up sharp. It’s more than just a hoodie, it’s a daily reminder stitched with purpose. Loud if you need it to be, quiet when it matters most. Made for comfort, styled for impact, and rooted in something real.
Fit: Box / Relaxed / Oversize
Fabric: Mid-heavy weight, 350 GSM 80% Cotton 20% Recycled Polyester anti-pill CVC fleece
Construction: Pullover hood, drop shoulder, inset sleeves, no drawcord, hem and sleeve 2x2 ribbing, self-fabric lined hood, Shorter body roughly 4cm shorter than Box Hood, preshrunk to minimise shrinkage
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Our Founders Vision
Our vision at Hope Is My Homeboy is to build a world where mental health is openly supported, and no one feels they have to face their struggles alone. We believe in the power of empathy, authenticity, and community to break down stigma and bring hope to those navigating life’s challenges. Through thoughtfully designed products, meaningful events, and collaborative initiatives, we aim to inspire resilience, foster connection, and provide tools for healing. Our commitment is not just to raise awareness, but to actively create safe spaces that empower individuals to share their stories, find support, and believe in the possibility of brighter days ahead.
There is a sacred beauty in shared silence, a healing power in knowing that simply being here together is enough.
— Richard Wagamese
Our Journal
- by Rutu King-Hazel
The Nelson Leader: Spotlight on Mental Health & Community Impact
- by Rutu King-Hazel
The Effective Not Famous Podcast Launch
- by Rutu King-Hazel
Battle for the Bay: Uniting Football and Mental Health in the South Island