Rutu Named One of Te Rau Ora's Top 100 Māori Leaders
In 2023, our founder Rutu King was named one of Te Rau Ora's Top 100 Māori Leaders, a list recognising people carving new paths in Māori health and wellbeing across Aotearoa. Her profile on the site describes her as an...
Thank You, Mike King, for Believing in Us
When Mike King, founder of I Am Hope and Gumboot Friday, he became the first person to wear our Hope Is My Homeboy apparel, it felt like a deeply meaningful beginning for our cause.
A Name Born from Love and Loss: The Real Story of Hope is My Homeboy
The name Hope is My Homeboy wasn’t chosen lightly. It’s inspired by the iconic phrase “Jesus Is My Homeboy,” a brand that was woven into my childhood.