Kia ora Whānau. Welcome to Hope Is My Homeboy



There is something sacred about the chair. Not just the haircut. Not just the fade.

But the space. The pause. The trust. The quiet conversations that slowly become real ones.

When we sat down with Jess from She Fades to talk about this collaboration, it became clear this was never just about clothing. It was about honouring a space that has quietly held community for years.

Barbershops are more than businesses. They are places where people exhale. Where men speak. Where women carve space in industries that once excluded them. Where identity is shaped, refined, and affirmed.

This collaboration exists to say thank you. Thank you to the barbers who listen. Thank you to the ones who notice when someone is not okay. Thank you to the women like Jess who are redefining what leadership and care look like in this space.

The garment itself reflects that intention. Heavyweight. Structured. Built to last. Something you wear in. Something you leave changed.

Hope Is My Homeboy stands for belonging. She Fades stands for care, precision, and safe spaces.

Together, this piece represents community.

You can shop the full She Fades x Hope Is My Homeboy collection here: https://hopeismyhomeboy.com/collections/she-fades

Huge love to Isaac Te Reina from @Patu_Productionz for capturing this interview with so much depth and intention. Storytelling like this matters. 
Follow him here: https://www.instagram.com/Patu_Productionz

Because hope looks like showing up.

One haircut at a time.

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More Than a Haircut: Video Interview With Jess (She Fades Founder)

More Than a Haircut: Video Interview With Jess (She Fades Founder)

There is something sacred about the chair. In this conversation, Jess from She Fades shares the heart behind the collaboration with Hope Is My Homeboy and why barbershops have become powerful spaces of connection, trust, and community.

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Where Hope Sits in the Chair (HIMH x She Fades)

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There are places in our communities doing quiet, powerful wellbeing work, and the barbershop is one of them. Hope Is My Homeboy x She Fades honours the chair, the kōrero, and the care that shows up in everyday moments. Not loud, not performative. Just real. Because hope does not always shout. Sometimes it sits in the chair and listens.

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